The main task of this brief was to design a product to concept level that is visually appealing. I then used 3D rendered concepts to develop a range of graphics to promote / explain the product from a functional and promotional standpoint.

The idea for Digway came when I was cooking a chicken for Christmas dinner and I’d lost the cook book and then it struck me why can we not design a set of scales to give a list of cooking times in centigrade and Fahrenheit. Plus the device can also include Wi-Fi    internet connection to download your favourite recipes.

Many companies use 3D / 2D software to create / promote newly designed products sometimes even before the product has gone into full production. This is done to test the market and get a feel for public opinion. Computer graphics are used widely to show new design off in the areas of aesthetics, technical advantage and ease of use.